Our Story

VeVa is a woman-owned small business thoughtfully run by four close-knit friends from our home office. We’re not a big corporation—we’re real people sketching ideas at the dining table, packing orders with care, and celebrating every single sale like a small but meaningful win.

At the heart of VeVa’s creativity is our owner and lead designer, Shruthi, who brings a strong foundation in fashion design and creative arts to everything we create. Her journey includes formal fashion education at Drexel University, along with professional experience at Saachi and exposure to the high-fashion designer world of Christian Siriano. She leads VeVa’s creative direction—from logo design and merchandise concepts to custom artwork—ensuring every piece carries intention, style, and meaning. Every design you see in our store is either thoughtfully created or personally overseen by her.

Complementing this creative vision is Maddy, co-founder and marketing lead, who brings a strong technical and strategic edge to VeVa. She holds a Master’s degree in Computer Science and oversees VeVa’s marketing strategy, website development, and client communications. From managing our online presence and digital workflows to working directly with customers, Maddy ensures that every interaction is seamless, professional, and responsive. Her blend of technical expertise and customer-focused thinking helps translate creative ideas into a smooth, reliable experience for our clients.

Behind the scenes, our small team of four supports this vision through design execution, operations, and customer care. We collaborate closely, refining ideas and paying attention to the smallest details so each product feels personal, purposeful, and made with heart.

When you shop with VeVa, you’re supporting a women-led creative journey rooted in skill, passion, and thoughtful design. Your order helps our small team keep creating, keep believing, and keep growing this home-office dream into something bigger—one meaningful design at a time.